MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02975cam a2200373Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
985073991 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180701111202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170428t20172017enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017479965 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781911422105 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Cancelled/invalid ISBN |
1911422103 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)985073991 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDX |
| -- |
BDX |
| -- |
UAB |
| -- |
OCLCF |
| -- |
UVV |
| -- |
OCL |
| -- |
DLC |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
Alfaisal Main Library |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
B357 2017 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bayley, Stephen, |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Signs of life : |
| Remainder of title |
why brands matter / |
| Statement of responsibility, etc |
Stephen Bayley |
| 246 14 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Signs of life, why brands mater, Stephen Bayley |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
1 Signs of life, 2 Why brands matter, 3 Stephen Bayley |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Circa Press, |
| Date of production, publication, distribution, manufacture |
2017 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Date of production, publication, distribution, manufacture |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
189 pages : |
| Other physical details |
illustrations (some colour) ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
unmediated |
| Media Type Code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
volume |
| Carrier Type Code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (page 183) and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"A majestic sweep across the history and culture of brands and branding. Illustrated with photographs and images from the heyday of advertising in the 50s and 60s through to 21st century designs. Signs of Life: Why Brands Matter is a new polemic from renowned design guru and author Stephen Bayley. Drawing on colorful examples, Bayley offers a detailed look at the evolution of the design industry, celebrating the rich history behind recognizable brands and lamenting their possible decline. Brand s and branding have permeated our lives at every level, from the corporate, with the instantly recognizable Coca-Cola or FedEx logos, to the cultural, when the city of New York became synonymous with the 1977 'I heart New York' graphic design. At its peak, advertising and branding expertly portrayed a world of value and desires. However, as conventional advertising becomes redundant, and younger affluent buyers suffer from consumer fatigue, brands are becoming more vulnerable and are under more pressure to adapt. Distinctive presentation on cigarette packaging has already been banned in the UK and some other countries, with a question mark over whether alcohol and other 'sin' products, such as sugar and fast food, will logically follow. In Signs of Life, Bayley explores what makes a great brand, and unpicks some catastrophic failures along the way. He argues the case that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk art. Brands aren't just about the logo, but about culture and creativity, and they make an enormous contribution to our economy. If brands are under threat, in turn both culture and economy would suffer"--Publisher's description |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Commercial art |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Source of term |
local |
| 9 (RLIN) |
4 |
| Genre/form data or focus term |
Print books. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
BOOKS |
