Manager's guide to business writing (Record no. 592707)
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| 000 -LEADER | |
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| fixed length control field | 04840nam a2200409 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | scn00100054 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140821s2011||||nyu|||||s|||||||||||eng|| |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011019485 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071772266 (print ISBN) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007177226X (print ISBN) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071772556 (eISBN) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071772553 (eISBN) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5718.3 |
| Item number | .F577 2011 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 808/.06665 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | FitzGerald, Suzanne Sparks, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Manager's guide to business writing |
| Medium | [electronic resource] / |
| Statement of responsibility, etc | Suzanne Sparks FitzGerald. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York, N.Y. : |
| Name of publisher, distributor, etc | McGraw-Hill Education LLC., |
| Date of publication, distribution, etc | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 176 p. : |
| Other physical details | ill., figs., tables. |
| 490 1# - SERIES STATEMENT | |
| Series statement | Briefcase book |
| 500 ## - GENERAL NOTE | |
| General note | "Tailor your message to fit your audience; Write to express as well as impress; Covers online and social media communications."-- Cover |
| 500 ## - GENERAL NOTE | |
| General note | "Briefcase books."-- Cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | B. Preface -- Overview -- Special features -- Acknowledgments -- 1. Write for your readers -- Know your readers -- What if you don't know your readers? -- Check for readability -- Write from the reader's perspective -- Build reader rapport -- Come to terms with gender -- Manager's checklist for chapter 1 -- 2. From purpose through process -- Know your single purpose -- Writing in four stages -- Five-step revision and edit -- Help for your grammar -- Manager's checklist for chapter 2 -- 3. The power of words to express, not impress -- Make it clear, economical, and straightforward -- Avoid trite phrases, clichés, and jargon -- Accentuate the positive -- Make it active -- Avoid typographical excess -- Avoid noun and adjective stacks -- Choices and consideration -- Manager's checklist for chapter 3 -- 4. Structure your writing to reach your reader -- Techniques to engage the reader -- Traditional letter form -- E-mail form -- Tips for writing at chip speed -- Five formats for letters and e-mail -- Manager's checklist for chapter 4 -- 5. The power of visuals, white space, and headings -- Visuals: into the head through the eyes -- White space: making the most of nothing -- Headings: signposts and signals -- Summary -- Manager's checklist for chapter 5 -- 6. Writing basics: grammar and style -- Style -- Vocabulary -- Grammar -- Spelling -- Punctuation -- Layout -- Going beyond this book -- Manager's checklist for chapter 6 -- 7. How to start and stop -- Gaining attention -- Effective openings -- Holding your readers -- Ending strong -- Manager's checklist for chapter 7 -- 8. Writing for social media -- Blogs -- Tweeting -- Facebook -- Summary -- Manager's checklist for chapter 8 -- 9. Zero-based writing -- Move from assumptions to perspective -- Master process writing -- Write clear, practical descriptions -- Write simple instructions -- Manager's checklist for chapter 9 -- 10. Dealing with tough situations -- Breaking bad news -- Reacting to a predicament -- Above all, do no harm -- Turning negatives into positives -- Competence and confidence -- Manager's checklist for chapter 10 -- 11. Reports, reports, reports -- Basics for all reports -- Occasional report -- Activity report -- Status or progress report -- Formal report -- Evaluating your report -- Manager's checklist for chapter 11 -- 12. Persuading your readers -- How to persuade in three difficult steps -- Ten rules of persuasion -- Use a problem/solution format -- Write powerful proposals -- Conclusion -- Manager's checklist for chapter 12 -- A. Appendix. Postscript: top 10 tips for writing well in business -- Top 10 tips for writing well in business. |
| 520 3# - SUMMARY, ETC. | |
| Summary, etc | "The number one prerequisite for effective management is effective communication--and writing is a critical part of it. Simply put, whether it's a quick e-mail or a 20-page report, your writing is a reflection of you--and people will make judgments accordingly. 'Manager's Guide to Business Writing, Second Edition, ' provides everything you need to give colleagues, customers, and other stakeholders the most information accurately and quickly. Learn how to express yourself as a serious professional by writing everything with clarity, quality, and decisiveness."--Publisher description. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | Also issued in print and PDF version. |
| 588 ## - | |
| -- | Description based on cover image and table of contents, viewed on Aug. 21, 2014. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business writing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial correspondence. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | McGraw-Hill eBooks. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | Briefcase book. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://ezproxy.alfaisal.edu/login?url=http://accessengineeringlibrary.com/browse/managers-guide-to-business-writing-second-edition">http://ezproxy.alfaisal.edu/login?url=http://accessengineeringlibrary.com/browse/managers-guide-to-business-writing-second-edition</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | eBooks |
No items available.