STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY (Record no. 602480)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01933oam a2200505I 4500 |
| 001 - CONTROL NUMBER | |
| control field | 991023017101502122 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221208093042.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221208b xxu||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 9781292314969 |
| NUCMC control number | paperback |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 1292314966 |
| NUCMC control number | paperback |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 9780134892498 |
| NUCMC control number | (hardback) |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 0134892496 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1124742039 |
| Canceled/invalid control number | (OCoLC)1202914327 |
| -- | (OCoLC)1287916252 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)on1124742039 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (EXLNZ-01UWI_NETWORK)9913398279102121 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | AU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 20191022d2020 uy 0 |
| 210 #1 - ABBREVIATED TITLE | |
| Abbreviated title | Harlow, Essex : |
| 245 ## - TITLE STATEMENT | |
| Title | STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING, AND MANAGING BRAND EQUITY |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 621 p: |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | "Authorized adaptation from the United States edition, entitled Strategic brand management : building, measuring, and managing brand equity, 5th edition, ISBN 9780134892498, by Kevin Lane Keller and Vanitha Swaminathan, published by Pearson Education ©2020." |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content Type Term | text |
| Content Type Code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media Type Term | unmediated |
| Media Type Code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Keller |
| Numeration | Kevin Lane |
| Date of a work | 1956- |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2022-12-08 | HD69.B7 K45 2020 | AU00000000018708 | 2022-12-08 | 540.00 | 2022-12-08 | BOOKS |