Celebrity fashion marketing : (Record no. 603638)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02734cam a22003858i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22742198 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240213101232.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220808s2023 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022037664 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781032007359 |
| Qualifying information | (pbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781032007335 |
| Qualifying information | (hbk) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781003175360 |
| Qualifying information | (ebk) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | au |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | au |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD9940.A2 |
| Item number | C33 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Caan, Fykaa, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Celebrity fashion marketing : |
| Remainder of title | developing a human fashion brand / |
| Statement of responsibility, etc | Fykaa Caan and Angela Lee. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2023 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2302 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture | ©2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 130 pages cm. |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 490 0# - SERIES STATEMENT | |
| Series statement | Mastering fashion management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "This book explores the concept of the celebrity as a human fashion brand, and the effectiveness of the celebrity in promoting fashions and shaping the identity and decisions of fashion consumers. Beginning with an overview of the background and context of the fashion celebrity, the authors consider celebrity fashion classifications, fashion influencers, explore existing theory, models and tools, and the role of technology, and explain how celebrity-endorsed products impact on fashion consumers and trends. The book defines and develops a 'Human Fashion Brand Model', which describes the relationship between the fashion celebrity, fashion celebrity marketers and fashion consumer behaviour choices in celebrity fashion emulation. Coupled with reflective questions to aid learning, every chapter is illustrated by case studies of celebrities as fashion brands, as well as their impact on fashion, including Kylie Jenner and Kim Kardashian West, Beyoncé and Madonna. Providing a holistic understanding of the celebrity as a human fashion brand and celebrity-inspired fashion consumption, Celebrity Fashion Marketing should be recommended reading for advanced undergraduate and postgraduate students studying Celebrity Fashion and Influencer Marketing, Fashion Marketing, Fashion Brand Management and Consumer Behaviour"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Celebrities. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Caan, Fykaa. |
| Title | Celebrity fashion marketing |
| Place, publisher, and date of publication | New York : Routledge, 2023 |
| International Standard Book Number | 9781003175360 |
| Record control number | (DLC) 2022037665 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2024-02-13 | HD9940.A2 C33 2023 | AU00000000019982 | 2024-02-13 | 360.00 | 2024-02-13 | BOOKS |