Marketing and the customer value chain : (Record no. 603707)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03000cam a22003858i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22189476 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | US-DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240416101544.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210824s2022 enk b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2021040613 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138394476 |
| Qualifying information | (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138394490 |
| Qualifying information | (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9780429684883 |
| Qualifying information | (ebook) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD38.5 |
| Item number | .F68 2022 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fotiadis, Thomas, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing and the customer value chain : |
| Remainder of title | integrating marketing and supply chain management / |
| Statement of responsibility, etc | Thomas Fotiadis, Dimitris Folinas, Konstantinos Vasileiou, Aggeliki Konstantoglou. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc | ©2022 |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2202 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Milton Park, Abingdon, Oxon ; |
| -- | New York, NY : |
| Name of producer, publisher, distributor, manufacturer | Routledge, |
| Date of production, publication, distribution, manufacture | ©2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 340 p: |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company's viability and success. This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes. Key aspects of Supply Chain Management are discussed in detail, including material handling, unit load, handling systems and equipment, as well as warehousing and transportation, design and packaging. The book then goes on to explore the marketing functions of intangible products (services), followed by a focus on B2B markets. Throughout, there is a strong emphasis on the optimization and maximization of the value chain, through the development of a systems approach with a market-orientation. Pedagogy that translates theory to practice is embedded throughout, including theoretical mini-cases, chapter-by-chapter objectives and summaries. Marketing and the Customer Value Chain will help advanced undergraduate and postgraduate students appreciate how front-end marketing can interface with the back-end operations of supply chain management"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Business logistics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Source of term | local |
| 9 (RLIN) | 4 |
| Genre/form data or focus term | Print books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Folinas, Dimitris, |
| Dates associated with a name | 1970- |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vasileiou, Konstantinos |
| Titles and other words associated with a name | (Author of Marketing and the customer value chain), |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Konstantoglou, Aggeliki, |
| Relator term | author. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Online version: |
| Main entry heading | Fotiadis, Thomas. |
| Title | Marketing and the customer value chain |
| Place, publisher, and date of publication | Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2022 |
| International Standard Book Number | 9780429684883 |
| Record control number | (DLC) 2021040614 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2024-04-16 | HD38.5 .F68 2022 | AU00000000020035 | 2024-04-16 | 450.00 | 2024-04-16 | BOOKS |