Shareworthy : (Record no. 607796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02275cam a2200361 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 23477952 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251104150826.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231221s2024 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023053890 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780231208260 |
| Qualifying information | (hardback) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 23477952 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | L366 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Landa, Robin, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Shareworthy : |
| Remainder of title | advertising that creates powerful connections through storytelling / |
| Statement of responsibility, etc | Robin Landa & Greg Braun. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Columbia Business School Publishing, |
| Date of production, publication, distribution, manufacture | ©2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 238 pages |
| Other physical details | illustrations ; |
| Dimensions | 25 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 205-226) and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In today's competitive marketplace, a brand must possess both a Big Story and individual stories that people connect to emotionally and viscerally. A brand, whether it's a company, a commercial product or service, a nonprofit, or an individual, can only break through when people believe and respect their story. The big story as well as each individual story must hit a nerve and be authentic. Brands must be socially responsible-it is not enough to peddle a product. People want more than the utilitarian benefit a brand might provide-they want to align themselves with brands that are responsible, ethical, and take responsibility for their messaging and actions. CSR and DEI are not merely acronyms to check off as part of the latest marketing campaign-brands must truly embrace these ideals. This book will show marketing professionals how to do so: the way to craft a story, how to connect with the audience, and embrace social responsibility throughout. It will include interviews with industry experts on each step of the process and the broader theme of shareworthy advertising"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Storytelling. |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Print books. |
| Source of term | local |
| 9 (RLIN) | 4 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Braun, Greg |
| Titles and other words associated with a name | (Writer of Shareworthy), |
| Relator term | author. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2025-11-04 | HD69.B7 L366 2024 | AU00000000020823 | 2025-11-04 | 131.00 | 2025-11-04 | BOOKS |