The sage handbook of political marketing / (Record no. 607942)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03690nam a22003375i 4500 |
| 001 - CONTROL NUMBER | |
| control field | in00024274074 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251120093139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250612s2025 aru 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2025941015 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529609707 |
| Qualifying information | (hardcover) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 24246419 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF2112 |
| Item number | .P8 2025 |
| 245 04 - TITLE STATEMENT | |
| Title | The sage handbook of political marketing / |
| Statement of responsibility, etc | Paul Baines, Phil Harris, Denisa Hejlova, Costas Panagopoulos. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed.. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2508 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications Ltd, |
| Date of production, publication, distribution, manufacture | ©2025 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 595 pages |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The Sage Handbook of Political Marketing is a comprehensive resource that introduces the theory and practice of political marketing in a global, yet simultaneously localized, world. The practice of political marketing has evolved significantly during the 20th and 21st centuries, adapting to the rise of mass media, marketing communication, advertising, and the web. Traditionally dominated by US, European, and Australasian scholars, the field has up-to-now emphasized the Americanisation and professionalisation of campaigning styles. Since the start of the new millennium, however, political marketing has transformed into a data-driven, specialized profession. With increasing digitalisation and the advent of AI, political marketing involves personally targeted, evidence-based messaging with real-time engagement and sentiment analysis. This approach is not limited to democratic regimes but is also widely adopted by authoritarian states worldwide. The handbook addresses the global perspectives on political marketing, covering a myriad of contexts, cultures, and regimes. It encompasses insights into political marketing in regions seldom discussed in the literature, including Zimbabwe, Japan, India, Hong Kong, and Ukraine. These chapters enrich the debate on political marketing's impact on democracies and its use in non-democratic societies. Organized into four parts, the handbook covers strategy, propaganda, digital evolution, ideology, and contemporary practices in political marketing. It explores topics such as the marketing of ideology, the impact of the internet and social media, the use of AI in political marketing, and the role of fake news and disinformation in campaigns. The handbook addresses the use of political marketing techniques in crisis management, political branding, the measurement of political marketing effects, and political marketing use outside of electoral campaigns. The Sage Handbook of Political Marketing is an essential resource for scholars, practitioners, students, and politicos in general, seeking to understand the complexities of political marketing. It provides a comprehensive and nuanced exploration of the field, equipping readers to engage with the theoretical and practical aspects of political marketing in a rapidly changing world. Part 1: Strategy in Political Marketing: Orthodox and Occidental Perspectives Part 2: Political Marketing, Propaganda, and Digital Evolution: Global South and Eastern European Perspectives Part 3: Ideology in Political Marketing: Advocacy, Movements, Lobbying, and Public Diplomacy Part 4: Contemporary Political Marketing: Cybercampaigning, Fake News and Social Media"-- |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Print books. |
| Source of term | local |
| 9 (RLIN) | 4 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harris, Phil, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hejlova, Denisa, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Panagopoulos, Costas, |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2025-11-20 | JF2112 .P8 2025 | AU00000000020891 | 2025-11-20 | 520.00 | 2025-11-20 | BOOKS |