MARC details
| 000 -LEADER |
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| fixed length control field |
02828cam a2200433M 4500 |
| 001 - CONTROL NUMBER |
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| control field |
TFDDATF9781003516750 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
FlBoTFG |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20260105112747.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr |n||||||||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250806s2026 xx o 0|| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781032851419 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)1530587192 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
OCoLC-P |
| Language of cataloging |
eng |
| Transcribing agency |
OCoLC-P |
| Modifying agency |
AU |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1255 2026 |
| 072 #7 - SUBJECT CATEGORY CODE |
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| Subject category code |
KNTJ |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
KNTY |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
LAN004000 |
| Source |
bisacsh |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
RN |
| Source |
bicssc |
| 072 #7 - SUBJECT CATEGORY CODE |
|---|
| Subject category code |
SOC052000 |
| Source |
bisacsh |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
CREATING RESPONSIBLE AND INCLUSIVE FASHION BRAND NARRATIVES : |
| Remainder of title |
theory and. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
[S.l.] : |
| Name of producer, publisher, distributor, manufacturer |
ROUTLEDGE, |
| Date of production, publication, distribution, manufacture |
©2026 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
162 pages |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
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| Media Type Term |
computer |
| Media Type Code |
c |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
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| Carrier Type Term |
online resource |
| Carrier Type Code |
cr |
| Source |
rdacarrier. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access limited to UNC Chapel Hill-authenticated users. |
| Standardized terminology for access restriction |
Unlimited simultaneous users. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This book introduces the theories and frameworks necessary to drive meaningful social change in fashion brand communication, illustrating their applications with examples of brands that prioritize social justice, decolonization, and environmental sustainability in their practices and communication strategies.Drawing on social, consumer, and cultural theories-such as Indigenous dress theory, circularity, fat liberation, and social reproduction-this book encourages students to think critically about brand communication in ways that are relevant, impactful, and aimed at transforming discourse and ideologies, rather than focusing solely on products.Through case studies ranging from Polo Ralph Lauren's collaboration with Indigenous weaver Naiomi Glasses to material regeneration at Veja, the authors demonstrate how these narratives can be applied in practice while raising ethical questions about transparency and authenticity in fashion brand messaging. Readers will not only gain an understanding of why more inclusive and equitable brand narratives are essential but also develop the knowledge and critical thinking skills needed to analyze, interpret, and contribute to the ongoing transformation of fashion brand storytelling.Creating Responsible and Inclusive Brand Narratives will be of interest to advanced students of Fashion Communication, Marketing and Brand Management. |
| 590 0# - LOCAL NOTE (RLIN) |
|---|
| Local note |
Content provider: Taylor & Francis. |
| 590 1# - LOCAL NOTE (RLIN) |
|---|
| Local note |
Vendor-supplied catalog record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Fashion merchandising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Product management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social responsibility of business. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Print books. |
| Source of term |
local |
| 9 (RLIN) |
4 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Taylor & Francis e-books (online collection). Evidence-based DDA. T&F. Discovery. 2024-2026. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
BOOKS |
