MARC details
| 000 -LEADER |
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| fixed length control field |
04756cam a22004331i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
1230810527wcmSPRold |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260329110452.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr |n||||||||a |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200912s2020 enka o 000 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC0E4638 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019950485 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789819994953 |
| Qualifying information |
(paperback) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1230810527 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Stock number |
9789811546587 |
| Source of stock number/acquisition |
Springer Nature |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCF |
| -- |
OCLCO |
| -- |
N$T |
| -- |
GW5XE |
| -- |
UKAHL |
| -- |
OCLCO |
| -- |
OCLCQ |
| -- |
OCLCO |
| -- |
OCLCL |
| -- |
AU |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
Alfaisal Main Library |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HM851.S87 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sutherland, Karen E., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic social media management : |
| Remainder of title |
theory and practice / |
| Statement of responsibility, etc |
Karen E. Sutherland. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS |
|---|
| Place of production, publication, distribution, manufacture |
Basingstoke : |
| Name of producer, publisher, distributor, manufacturer |
Palgrave Macmillan, |
| Date of production, publication, distribution, manufacture |
©2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
607 pages |
| Other physical details |
illustrations (some colour) |
| 336 ## - CONTENT TYPE |
|---|
| Content Type Term |
text |
| Content Type Code |
txt |
| Source |
rdacontent. |
| 337 ## - MEDIA TYPE |
|---|
| Media Type Term |
computer |
| Media Type Code |
c |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier Type Term |
online resource |
| Carrier Type Code |
cr |
| Source |
rdacarrier. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Introduction -- Part I. Social Media Strategy Development -- 2 Social Media Strategy Development -- 3 Lets Start from the Beginning: Understanding Audiences -- 4. Managing Reputation, Ethics, Risk, Issues and Crises -- 5. The Foundational Components of Strategy -- 6. Stop Selling, Start Helping: Prescribing Tactics to Win Over Target Audiences -- 7. Social Media Monitoring, Measurement, Analysis and Big Data -- 8. Social Media Scheduling and Account Management Platforms -- Part II. Strategic Content Curation -- 9. Strategic Content Curation -- 10. Ethical Content Curation -- 11. The Content Curation Process -- 12. Techniques to Present Curated Content to Engage with Audiences -- Part III. Strategic Content Creation -- 13. Strategic Content Creation -- 14. Writing for Social Media -- 15. Creating Compelling Images, Graphics, Memes and Infographics -- 16. Producing Videos that Pop -- 17. Conclusion: Social Media the Only Constant Is Change. |
| 506 1# - RESTRICTIONS ON ACCESS NOTE |
|---|
| Terms governing access |
Access limited to UNC Chapel Hill-authenticated users. |
| Standardized terminology for access restriction |
Unlimited simultaneous users. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisations social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies. Karen Sutherland is a Lecturer in Public Relations at the University of the Sunshine Coast in Australia. She is the discipline lead for courses on public relations and social media, and holds curriculum development responsibility for the Social Media Minor, Social Media Major, and Bachelor of Communication (Social Media) programmes at USC. She brings a strong blend of teaching, research and industry experience to the table. |
| 590 0# - LOCAL NOTE (RLIN) |
|---|
| Local note |
Content provider: SpringerLink. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| General subdivision |
Management. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Strategic planning |
| Source of heading or term |
fast. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Print books. |
| Source of term |
local |
| 9 (RLIN) |
4 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
OCLC WorldShare Collection Manager managed collection. SPRold. |
| 773 0# - HOST ITEM ENTRY |
|---|
| Title |
Springer e-books (online collection). Business and management. 2021. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
BOOKS |
