The Sage handbook of brand management / (Record no. 608476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02954nam a22003135i 4500 |
| 001 - CONTROL NUMBER | |
| control field | in00024327845 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260329113805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250919s2025 cou 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2025947482 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529692952 |
| Qualifying information | (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| Modifying agency | AU |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Alfaisal Main Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 2026 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | LIA ZARANTONELLO |
| 245 04 - TITLE STATEMENT | |
| Title | The Sage handbook of brand management / |
| Statement of responsibility, etc | Lia Zarantonello, Daniela Andreini. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 2512 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Thousand Oaks : |
| Name of producer, publisher, distributor, manufacturer | Sage Publications Ltd, |
| Date of production, publication, distribution, manufacture | ©2026 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 660 pages |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Content Type Code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Media Type Code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Carrier Type Code | nc |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "The Sage Handbook of Brand Management offers a comprehensive examination of brand management, covering its historical development, foundational theories, and current strategic practices. It addresses contemporary issues such as ethics, social responsibility, and the impact of new technologies, presenting a multi-perspective view that evolves from traditional models to socially constructed and technology-mediated understandings of brands. The handbook is organized into six parts. It begins with an introduction to brand management, exploring its history and evolution. The second part focuses on core concepts like brand identity, image, reputation, and equity. The third part views brand management as a dynamic and strategic process, covering topics like corporate brand management, brand portfolio management, and consumer-brand relationships. The fourth part examines the measurement and evaluation of branding strategies, while the fifth part addresses contemporary issues in brand management. The final part explores future directions, anticipating the evolving landscape of brand management. Through its diverse chapters, the handbook provides both theoretical frameworks and actionable insights, allowing organizations to strategically align their brand portfolios, build meaningful consumer relationships, and implement effective branding strategies across various sectors. It emphasizes the importance of adaptability and responsiveness in a competitive environment, encouraging readers to reflect on the ethical and societal implications of brand management. The Sage Handbook of Brand Management bridges the gap between theory and practice, empowering readers to navigate the complexities of brand management and build brands that resonate in our rapidly transforming world. Part 1: Introduction to Brand Management Part 2: Foundations of Brand Management Part 3: Strategic Brand Management Part 4: Brand Management Performance Part 5: Contemporary Issues in Brand Management Part 6: Future Directions in Brand Management"-- |
| 655 #0 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Print books. |
| Source of term | local |
| 9 (RLIN) | 4 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zarantonello, Lia, |
| Relator term | editor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Andreini, Daniela, |
| Relator term | editor. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Alfaisal University | Alfaisal University | On Shelf | 2026-03-29 | HF5415.1255 2026 | AU00000000021421 | 2026-03-29 | 1320.00 | 2026-03-29 | BOOKS |