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Customer winback [electronic resource] : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers.

By: Contributor(s): Series: Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, c2001.Edition: 1st edDescription: xxii, 314 p. : illISBN:
  • 0787946672
Subject(s): Genre/Form: DDC classification:
  • 658.8/12 21
LOC classification:
  • HF5415.5 .G753 2001eb
Online resources:
Item type: eBooks
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Includes bibliographical references (p. 291-301) and indexes.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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