Action research in marketing [electronic resource] / guest editor, Chad Perry.
Series: European journal of marketing ; v. 38, no. 3/4, 2004.Publication details: [Bradford, England] : Emerald Group Pub., 2004.Description: p. 292-468 : illISBN:- 0861769325
- HF5415.2 .A23 2004eb

Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.