International marketing in the Asia-Pacific region. Part 2 / [electronic resource] / guest editors, Paul Chao, Saeed Samiee and Leslie Sai-Chung Yip.
Series: International marketing review ; v. 21, no. 3, 2004.Publication details: [Bradford, England] : Emerald Group Pub., 2004.Description: p.236-334ISBN:- 0861769767
- HF1416.6.A78 I58 pt.2 2004eb

Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.