Brand new China [electronic resource] : advertising, media, and commercial culture / Jing Wang.

By:

Wang, Jing, 1950-

Contributor(s):

ebrary, Inc

Publication details: Cambridge, Mass. : Harvard University Press, 2008.Description: xiii, 411 p. : illISBN:

9780674026803 (cloth : alk. paper)
0674026802 (cloth : alk. paper)

Subject(s):

Genre/Form:

Electronic books.

DDC classification:

659.10951 22

LOC classification:

HF5813.C5 W37 2008eb

Other classification:

85.40

Online resources:

Click here to access online

Contents:

Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.

Item type:

eBooks

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Title notes ( 3 )

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Includes bibliographical references (p. 357-392) and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.