Methods for assessing brand value [electronic resource] : a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model / Tatiana Soto J.
Publication details: Hamburg : Diplomica Verlag, 2008.Description: v, 97 p. : col. illISBN:- 9783836658720
- 9783836608725 (e-book)
- HD69.B7 J7 2008eb
eBooks
Cover title.
Zugl. Fachhochschule Osnabr�uck, Osnabr�uck, Deutschland, MA-Thesis/Master, 2007.
Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.