Innovation, product development and commercialization [electronic resource] : case studies and key practices for market leadership / Dariush Rafinejad.
Publication details: Ft. Lauderdale, Fla. : J. Ross Pub., c2007.Description: xxvii, 403 p. : illISBN:- 9781932159707 (hardcover alk. paper)
- 1932159703 (hardcover alk. paper)
- 9781604276480 (e-book)
- HF5415.15 .R32 2007eb
eBooks
Includes bibliographical references and index.
High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.