An investigation on contemporary consumer resistance [electronic resource] : how Web 2.0 makes consumers powerful / Martin K�onig.
Publication details: Hamburg : Diplomica Verlag, 2012.Description: 107 pISBN:- 9783842828285
- 9783842878280
- HF5415.32 .K665 2012eb

Includes bibliographical references.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.