Hospitality branding [electronic resource] / Chekitan S. Dev.
Series: Cornell hospitality management best practicesPublication details: Ithaca : Cornell University Press, 2012.Description: ix, 179 pISBN:- 9780801478192 (pbk. : alk. paper)
- 9780801452031 (cloth)
- 9780801465703 (e-book)
- 338.4/7910688 23
- TX911.3.M3 D48 2012eb
eBooks
Includes bibliographical references and index.
Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.