Creative marketing for new product and new business development [electronic resource] / editors, Akira Ishikawa, Atsushi Tsujimoto.

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Publication details: Hackensack, NJ : World Scientific, c2008.Description: xvi, 320 p. : illISBN:

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eBooks

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Includes bibliographical references and index.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

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