Marketing analytics : data-driven techniques with Microsoft Excel / Wayne L Winston.

By:

Winston, Wayne L

Contributor(s):

ebrary, Inc

Publisher: Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014Copyright date: �2014Description: 1 online resource (722 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781118373439
9781118439357 (e-book)
9781118417300 (e-book)

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing analytics : data-driven techniques with Microsoft Excel.DDC classification:

658.80072

LOC classification:

HF5548.4.M523 .W567 2014eb

Online resources:

Click here to access online

Item type:

eBooks

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Title notes ( 3 )

No physical items for this record

Includes index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.