The marketing pathfinder : key concepts and cases for marketing strategy and decision making / David Stewart and Michael Saren.

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Publisher: Chichester, West Sussex, [England] : John Wiley & Sons, 2014Copyright date: �2014Description: 1 online resource (283 pages)Content type:

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Includes bibliographical references and index.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.