If we are going to promote creativity as an ideal to strive toward, shouldn't we make sure we also develop ‘ethical anticipation’ so our creative contributions produce a better world? Instead of looking backwards on what has already happened—that is, reflection—Ethical Ripples of Creativity and Innovation educates for 'proflection'. The authors look forward with ethical anticipation to consider how all of us might become more purposeful and prosocial in our creative endeavors. Using cases that present possible ethical scenarios for recent creative contributions as they launch into mainstream culture, the book stimulates real-time thinking about creativity as it emerges, is adopted by us, and proliferates. This book offers the opportunity to strengthen ethical anticipation by considering the possibilities streaming from current creative ideas, technologies, and practices that could affect our bodies, emotions, selves, and social interactions. Creativity drives cultural development. Each of us plays a part in cultural development as creators, adopters, or resistors of change. The goals and decisions we make pave not only individual but also collective pathways into the future.