Market research in practice : an introduction to gaining greater market insight / Paul Hague, Matthew Harrison, Julia Cupman and Oliver Truman.
By: Hague, Paul N [author.].
Contributor(s): Harrison, Matthew [author.] | Cupman, Julia [author.] | Truman, Oliver [author.].
Series: Market research in practice series: Publisher: London ; Philadelphia : Kogan Page, 2016Edition: Third edition.Description: xviii, 382 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749475857.Subject(s): Marketing research | Marketing research -- Methodology | Social sciences -- Research -- Methodology | Marketing research | Marketing research -- Methodology | Social sciences -- Research -- MethodologyGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .H253 2016 (Browse shelf) | Available | AU0000000005849 |
Total holds: 0
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Includes bibliographical references (pages 360-377) and index.