The future of the music business : how to succeed with the new digital technologies : a guide for artists and entrepreneurs / Steve Gordon.
By: Gordon, Steve (Steve R.) [author.].
Series: Publisher: Milwaukee, WI : Hal Leonard Books, 2015Edition: Fourth edition.Description: xlv, 353 pages : illustrations ; 24 cm.Content type: text | still image Media type: unmediated | computer Carrier type: volume | computer discISBN: 9781480360655.Subject(s): Music trade -- Vocational guidance | Music trade -- Technological innovations | Sound -- Recording and reproducing -- Digital techniques | Music -- Computer network resourcesGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | ML3790 .G67 2015 (Browse shelf) | Available | AU0000000004519 |
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| ML3556 .B57 2018 Black Lives Matter and music : protest, intervention, reflection / | ML3785 .S34 2008 Music at the limits / | ML3790 .B986 2016 The economics of the popular music industry / | ML3790 .G67 2015 The future of the music business : how to succeed with the new digital technologies : a guide for artists and entrepreneurs / | ML3790 .P407 2019 The recording, mixing, and mastering reference handbook / | ML3790 .S43 2018 Mixing secrets for the small studio / | ML3790 .S516 2016 Return of the hustle : the art of marketing with music / |
Previous edition: 2011.
"This book is constantly updated at www.futureofthemusicbusiness.com" --Back cover.
Includes bibliographical references and index.
Foreword / Amanda Palmer -- Introduction: The current state of the music business -- Part one: Music law and business practices (1. Music law and business primer ; 2. Practical advice in response to clients' most-asked questions ; 3. Overview of digital music law ; 4. Downloading ; 5. Interactive streaming ; 6. Noninteractive digital streaming, including webcasting and satellite radio ; 7. The direct-licensing controversy ; 8. International digital music licensing)
Part two: Music clearances (9. Introduction to music clearances ; 10. Audiovisual projects ; 11. Audio-only clearances, parody and fair use ; 12. Special cases ; 13. How to clear music for various stand-alone digital projects ; 14. Tips and commentary)
Part three: The recording industry in transition: a brief history of digital music, current status of the battle against unauthorized "free" music, and current controversies and trends (15. A brief history of the recording industry's struggle with digital music ; 16. Update on piracy ; 17. Network neutrality ; 18. Current controversies, trends and developments ; 19. Current state of the music business in the largest potential market on Earth: the People's Republic of China)
Part four: Winning strategies and compelling ideas (20. How to write hit songs in the digital age ; 21. How to market a record in the digital age ; 22. How to use Spotify to expand your fan base and make money ; 23. How to use YouTube to get discovered (and how to use MCNs to expand your YouTube audience and make money ; 24. How to use other digital tools to succeed (and why there is no guarantee that they will work) ; 25. How to use crowdfunding ; 26. How to develop a successful Internet radio station ; 27. How a jazz club is using the Internet to reach a worldwide audience and create new revenue streams for the artists who play there ; 28. How to use a music college education)