Innovation project management handbook / Dr. Gregory C. McLaughlin, Dr. William R. Kennedy.
By: McLaughlin, Gregory C [author.].
Contributor(s): Kennedy, William R [author.].
Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2016]Description: xxii, 244 pages ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781498725712 (pbk. : alk. paper).Subject(s): Product management | New productsGenre/Form: Print books.DDC classification: 658.4/04
Contents:
Preface -- Authors -- Using the handbook -- Selecting an innovation project -- Building an effective initial innovation opportunity profile -- Sources of innovation opportunity -- Operational profile tracking -- Operational systems requirements statement -- Customer profile -- User probability profile -- System mode profile -- Functional profile -- Cert.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.15 .M375 2016 (Browse shelf) | Available | AU0000000005290 |
Total holds: 0
Browsing Alfaisal University Shelves , Shelving location: On Shelf Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.13 .W48 2022 How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals / | HF5415.15 .E455 2016 Project management in product development : leadership skills and management techniques to deliver great products / | HF5415.15 .G55 2007 Authenticity : what consumers really want / | HF5415.15 .M375 2016 Innovation project management handbook / | HF5415.15 .P388 2019 Escaping the build trap : how effective product management creates real value / | HF5415.153 .A566 2014 The first mile : a launch manual for getting great ideas into the market / | HF5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy / |
Includes bibliographical references and index.
Preface -- Authors -- Using the handbook -- Selecting an innovation project -- Building an effective initial innovation opportunity profile -- Sources of innovation opportunity -- Operational profile tracking -- Operational systems requirements statement -- Customer profile -- User probability profile -- System mode profile -- Functional profile -- Cert.