Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / David Hood.
By: Hood, David J.
London ; Philadelphia : Kogan Page, c2013Description: xvii, 214 p. : ill. ; 24 cm.ISBN: 9780749468507.Subject(s): Small business marketingGenre/Form: Print books.DDC classification: 658.8| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.13 .H667 2013 (Browse shelf) | Available | AU0000000005326 |
Total holds: 0
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| HF5415.13 .H347 2013 Handbook of marketing strategy / | HF5415.13 .H368 2013 HBR's 10 must reads on strategic marketing. | HF5415.13 .H368 2013 HBR's 10 must reads on strategic marketing. | HF5415.13 .H667 2013 Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / | HF5415.13 .K64 2021 Marketing management : | HF5415.13 .K654 2004 Ten deadly marketing sins : signs and solutions / | HF5415.13 .K83 2017 Visualizing marketing. |
Includes index.