How to write a marketing plan / John Westwood.
By: Westwood, John.
Series: Creating success series.Publisher: Philadelphia, PA : Kogan Page Limited, 2013Edition: Fourth edition.Description: x, 172 pages : illustrations ; 23 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780749467128.Subject(s): Marketing -- ManagementGenre/Form: Print books.DDC classification: 658.8/02
Contents:
Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.13 .W48 2013 (Browse shelf) | Available | AU0000000006275 |
Total holds: 0
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Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.