Review of marketing research. Vol. 1 [electronic resource] / edited by Naresh K. Malhotra.

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Series: Review of marketing researchPublication details: Bingley, U.K. : Emerald, 2004.Description: 1 online resource (xii, 336 p.) : illISBN:

9780857247230 (electronic bk.) :

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Genre/Form:

Electronic books.

Additional physical formats: No titleDDC classification:

658.83 22

LOC classification:

HF5415.2 .R48 2004

Online resources:

Click here to access online

Contents:

Introduction / Naresh K. Malhotra -- A reappraisal of the role of emotion in consumer behavior : traditional and contemporary approaches / David W. Stewart -- The eye of the beholder : beauty as a concept in everyday discourse and the collective photographic essay / Morris B. Holbrook -- Consumer information acquisition : a review and an extension / Kent B. Monroe -- The resource-advantage theory of competition : a review / Robert M. Morgan -- Toward an integrated model of business performance / Rajan Varadarajan -- Consumers' evaluative reference scales and social judgment theory : a review and exploratory study / Stephen L. Vargo, Robert F. Lusch -- Correspondence analysis : methodological perspectives, issues, and applications / Naresh K. Malhotra, Betsy Rush Charles, Can Uslay.

Summary: "The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."

Item type:

eBooks

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Includes index.

"The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, 'RMR' publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Naresh K. Malhotra along with a distinguished editorial review board drawn from the leading figures in marketing research and theory, the annual 'RMR' volumes include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies. No marketing bookshelf or library will be complete without this annual series."