Mass customization for personalized communication environments [electronic resource] : integrating human factors / [edited by] Constantinos Mourlas, Panagiotis Germanakos.
Publication details: Hershey, Pa. : IGI Global (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA), c2010.Description: electronic texts (xix, 298 p. : ill.) : digital filesISBN:- 9781605662619 (ebook)
- 1605662615 (ebook)
- Consumer satisfaction
- Communication in marketing
- Adaptive interaction
- Ambient intelligence for product ecosystems
- Customized families of products
- Consumer responses
- Developing interoperability
- Enhancing e-services
- Fundamentals of psychological customization systems
- Life event cycle
- Manufacturer-customer interactions
- Mass customization
- Personalizing the TV experience
- User centric frameworks
- 658.4/5 22
- HF5415.335 .M37 2010e
- Also available in print.
eBooks
Includes bibliographical references and index.
1. The life event cycle / Florian Siems, Dominik Walcher -- 2. Optimizing consumer responses to mass customization / Ruth Mugge, Jan Schoormans -- 3. Resource implications of manufacturer-customer interactions in mass customization / Emmanuel Kodzi Jr., Rado Gazo -- 4. A multi-agent system for recommending customized families of products / Seung Moon, Timothy Simpson, Soundar Kumara -- 5. Developing interoperability in mass customization information systems / Ricardo Jardim-Goncalves, Ant�onio Grilo, Adolfo Steiger-Garcao -- 6. Mass customization with configurable products and configurators / Mikko Heiskala ... [et al.] -- 7. A dynamic user centric framework for enhancing services effectiveness aiming at mass customization / Mario Belk ... [et al.] -- 8. Adaptive interaction for mass customisation / Gulden Uchyigit -- 9. Personalizing the TV experience / Regina Bernhaupt, David Wilfinger, Thomas Mirlacher -- 10. Affective human factors design with ambient intelligence for product ecosystems / Roger Jiao, Qianli Xu -- 11. Technological and psychological Fundamentals of psychological customization systems / Timo Saari, Marko Turpeinen, Niklas Ravaja -- 12. Expected and realized costs and benefits from implementing product configuration systems / Kasper Edwards -- 13. Usability and user experience evaluation methods / Regina Bernhaupt -- 14. Effective product customization on the web / Pratyush Bharati, Abhijit Chaudhury.
Restricted to subscribers or individual electronic text purchasers.
"This book focuses on the customization of services and communication environments to advance user satisfaction"--Provided by publisher.
Also available in print.
Mode of access: World Wide Web.
Title from PDF t.p. (viewed on July 6, 2010).