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Marketing and social construction [electronic resource] : exploring the rhetorics of managed consumption / Chris Hackley.

By: Contributor(s): Series: Routledge interpretive marketing research series ; 3.Publication details: London ; New York : Routledge, 2001.Description: vii, 225 pISBN:
  • 9780203360996
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
1. Marketing, ideology and an excess of reflex -- 2. Social construction and the tango rhythms of marketing method -- 3. All together now : what is marketing? -- 4. Mediated marketing and communications -- 5. Marketing's birth, death, re-rebirth and re-re-resurrection -- 6. Tell me, George, where did it all go wrong? -- 7. Marketing and social construction : knowledge, critique and research in marketing.
Item type: eBooks
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Includes bibliographical references (p. [192]-217) and index.

1. Marketing, ideology and an excess of reflex -- 2. Social construction and the tango rhythms of marketing method -- 3. All together now : what is marketing? -- 4. Mediated marketing and communications -- 5. Marketing's birth, death, re-rebirth and re-re-resurrection -- 6. Tell me, George, where did it all go wrong? -- 7. Marketing and social construction : knowledge, critique and research in marketing.

Also available in print edition.

Electronic reproduction. [London, Eng. : Taylor and Francis, 2012]. PDF file created from digital scan of print book.

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