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Managerial economics [electronic resource] : a strategic approach / Timothy C.G. Fisher, David Prentice and Robert Waschik.

By: Contributor(s): Publication details: New York : Routledge, 2010.Edition: 2nd edDescription: xi, 388 p. : illISBN:
  • 9780203857120
Subject(s): Genre/Form: Additional physical formats: No title; No title; No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
Item type: eBooks
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Includes bibliographical references and index.

Introduction -- The manager and the firm -- Monopoly and perfect competition -- Price discrimination -- Game theory -- Strategy in a market with two firms -- Product differentiation -- Entry deterrence and accommodation -- Government regulation of industries -- Vertical and horizontal integration -- Labour markets -- Training and motivating workers -- Trade unions -- The role of information -- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.

Also available in print edition.

Mode of access: World Wide Web.

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