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Routledge handbook of political marketing [electronic resource] / edited by Jennifer Lees-Marshment.

Contributor(s): Series: Routledge handbooksPublication details: Abingdon, Oxon : Routledge, 2012.Description: xx, 388 p. : illISBN:
  • 9780203349908
Subject(s): Genre/Form: Additional physical formats: No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.
Item type: eBooks
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Includes bibliographical references and index.

pt. 1. Understanding the market, gathering ideas and debate -- pt. 2. Product development, branding and strategy -- pt. 3. Internal marketing -- pt. 4. Communicating and connecting with the public -- pt. 5. Government marketing : delivery, policy and leadership.

Also available in print edition.

Mode of access: World Wide Web.

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