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Trademarks, brands and competitiveness [electronic resource] / edited by Teresa da Silva Lopes and Paul Duguid.

Contributor(s): Series: Routledge international studies in business history ; 19.Publication details: New York : Routledge, 2010.Description: xv, 248 p. : illISBN:
  • 9780203861981
Subject(s): Genre/Form: Additional physical formats: No title; No titleOnline resources: Available additional physical forms:
  • Also available in print edition.
Contents:
pt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands.
Item type: eBooks
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Includes bibliographical references and index.

pt. I. Trademarks and national competitiveness -- pt. II. Trademarks and the law -- pt. III. Building brands.

Also available in print edition.

Mode of access: World Wide Web.

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