Includes index.

Urgency to adopt sustainability -- Development of sustainability concept and CSR -- The C.E.R.E.S. and other principles -- The natural step -- Eco-effective vs. eco-efficient: sustainability vs. being "less bad" -- Extended product responsibility and "servicizing" -- Systems thinking leads to "tunneling through the cost barrier" -- Environmental innovation through biomimicry -- Base of the pyramid -- Sustaining fisheries -- Green buildings -- Green chemistry, nanotechnology and big hairy audacious goal -- Sustainability and beyond -- Standards and guidelines for managing sustainability -- The corporation and its stakeholders -- Sustainability reporting -- Metrics for sustainability -- Life cycle analysis and carbon footprint -- Water footprint -- Green marketing, communication and green washing -- Epilogue : where do we go now?

Includes bibliographical references and index.

This book provides tested and proven practical strategies that make it possible for organizations to develop, maintain, or extend their competitive advantage without causing harm to the environment and society. It explains how to set goals and objectives and then monitor, measure, and report on progress towards achieving corporate social responsibility and environmental sustainability. Readers will discover that this can all be accomplished while, at the same time, improving bottom-line profitability. Case studies based on the authors' research and fieldwork illustrate how leading companies have implemented each of the sustainability strategies discussed in the book. There is also an appendix with additional case studies exploring various aspects of business practices and sustainability. -- Edited summary from book.

John Wiley and Sons Wiley eBooks