Branding demystified [electronic resource] : plans to payoffs / Harsh V. Verma.

By:

Verma, Harsh V

Contributor(s):

Sage eBooks

Publication details: Delhi ; London : Response, c2010.Description: 1 online resource (xiii, 247 p.) : illISBN:

9788132108054 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.827 23

LOC classification:

HF5415.1255 .V47 2010

Online resources:

Click here to access online

Summary: The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.

Item type:

eBooks

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Title notes ( 4 )

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Includes bibliographical references.

The aspects of marketing surrounding a brand, like advertising sales promotion and distribution, can mislead and confuse brand builders. 'Branding Simplified' dispels the cloud of these peripheral issues and clarifies the foundations on which strong brands are built.

Specialized.

Description based on print version record.

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