Bridging differences [electronic resource] : effective intergroup communication / William B. Gudykunst.
Publication details: Thousand Oaks, Calif. ; London : SAGE, c2004.Edition: 4th edDescription: 1 online resource (xvi, 425 p.)ISBN:- 9781452229706 (ebook) :
- 303.482 23
- HM1211 .G82 2004
eBooks
Previous ed.: 1998.
This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes).
Specialized.
Description based on print version record.
Includes bibliographical references and index.

