Consumer behavior I [electronic resource] : research and influences / edited by Margaret K. Hogg.

Contributor(s):

Series: SAGE library in business and managementPublication details: London : SAGE, 2005.Description: 1 online resource (3 v. (various pagings))ISBN:

9781446261101 (ebook) :

Subject(s):

Consumer behavior

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.8342 23

LOC classification:

HF5415.32 .C654 2005

Online resources:

Click here to access online

Contents:

v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.

Summary: Containing classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study, this volume looks at consumer decision-making, consumer socialization, and concentrates on studies of childhood, children and family consumer behaviour.

Item type:

eBooks

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v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.

Containing classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study, this volume looks at consumer decision-making, consumer socialization, and concentrates on studies of childhood, children and family consumer behaviour.

Specialized.

Description based on print version record.

Includes bibliographical references.