Designing health messages [electronic resource] : approaches from communication theory and public health practice / Edward Maibach, Roxanne Louiselle Parrott, editors.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c1995.Description: 1 online resource (xiii, 304 p.) : illISBN:

9781452233451 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

362.1014 23

LOC classification:

RA440.5

Online resources:

Click here to access online

Summary: How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

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eBooks

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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behaviour and communication effectiveness.

Specialized.

Description based on print version record.

Includes bibliographical references and index.