Encyclopedia of public relations [electronic resource] / editor, Robert L. Heath.
Publication details: Thousand Oaks, [Calif.] ; London : SAGE, 2004.Description: 1 online resource (2 v. (various pagings)) : ill., facsims., portsISBN:- 9781412952545 (ebook) :
- 659.203 22
- HD59

With almost 450 entries, this encyclopedia spans all aspects of the public relations field, from theory and practice to history and includes profiles of great, famous and infamous practitioners.
Specialized.
Description based on print version record.
Includes bibliographical references and index.