Encyclopedia of sports management and marketing [electronic resource] / general editors, Linda E. Swayne, Mark Dodds.

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Publication details: Thousand Oaks, Calif. ; London : SAGE, c2011.Description: 1 online resource (xxxvi, 1858 p.) : illISBN:

9781412994156 (ebook) :

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Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

796.069 23

LOC classification:

GV713 .E53 2011

Online resources:

Click here to access online

Summary: This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

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eBooks

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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Specialized.

Description based on print version record.

Includes bibliographical references and index.