Entrepreneurial management in small firms [electronic resource] / Ian Chaston.
Publication details: Los Angeles, [Calif.] ; London : SAGE, c2009.Description: 1 online resource (x, 261 p.) : illISBN:- 9781446211380 (ebook) :
- 658.022 23
- HD62.7 .C43 2009

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book analyses the processes by which small businesses identify new opportunities, develop new products and services and successfully launch these into the market.
Specialized.
Description based on print version record.
Includes bibliographical references and index.