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Hands-on social marketing [electronic resource] : a step-by-step guide to designing change for good / Nedra Kline Weinreich.

By: Contributor(s): Publication details: Los Angeles, [Calif.] ; London : SAGE, c2011.Edition: 2nd edDescription: 1 online resource (xiv, 309 p.) : illISBN:
  • 9781452224879 (ebook) :
Subject(s): Genre/Form: Additional physical formats: Print version :: No titleDDC classification:
  • 658.8 23
LOC classification:
  • HF5414 .W44 2011
Online resources: Summary: Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Item type: eBooks
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Includes bibliographical references and index.

Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.

Specialized.

Description based on print version record.

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