New product and services development [electronic resource] / edited by Hubert Gatignon.

Contributor(s):

Series: SAGE library in business and managementPublication details: Los Angeles, [Calif.] : SAGE, 2011.Description: 1 online resource (4 v.) : illISBN:

9781446262665 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.575 23

LOC classification:

HF5415.153

Online resources:

Click here to access online

Contents:

v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services.

Summary: Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing.

Item type:

eBooks

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v. 1. Innovating new products and services -- v. 2. Orienting the firm for promoting innovations -- v. 3. Organizing to innovate -- v. 4. Launching new products and services.

Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing.

Specialized.

Description based on print version record.

Includes bibliographical references.