Optimal database marketing [electronic resource] : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake.

By:

Drozdenko, Ronald G

Contributor(s):

Publication details: Thousand Oaks, Calif. ; London : SAGE, c2002.Description: 1 online resource (xxii, 398 p.) : illISBN:

9781452231167 (ebook) :

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version :: No titleDDC classification:

658.84 23

LOC classification:

HF5415.126 .D76 2002

Online resources:

Click here to access online

Summary: This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Item type:

eBooks

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This informative book looks at the long-term impact of database marketing techniques on the organisation, customers, both actual and prospective, and society in general. The authors advise on how to use databases to build strong customer relationships.

Specialized.

Description based on print version record.

Includes bibliographical references and index.