Understanding emerging markets [electronic resource] : building business BRIC by brick / Stefano Pelle.
Publication details: New Delhi ; London : Response, 2007.Description: 1 online resource (246 p.) : ill., mapsISBN:- 9788132108511 (ebook) :
- 338.5091724 23
- HC59.7 .P42 2007
eBooks
Includes bibliographical references and index.
Analyzes the power of emerging economies, focusing on Brazil Russia, India and China in order to understand market opportunities and issues relevant to doing business in these countries. This book defines an emerging market, and examines the operative environment of such economies and identifies some common problems.
Specialized.
Description based on print version record.

