Social marketing / edited by R. Craig Lefebvre.
Series: SAGE library in marketingPublisher: Los Angeles : SAGE, 2013Description: 1 online resource (6 volumes) : illustrations (black and white), maps (black and white)Content type:- text
- still image
- cartographic image
- computer
- online resource
- 9781446286302 (ebook) :
- 658.8 23
- HF5414 .S623 2013
eBooks
Includes bibliographical references.
v. 1. Social marketing : conceptual frameworks and common ground -- v. 2. Social marketing in the developed world -- v. 3. Social marketing in developing countries -- v. 4. Social marketing in developing countries (continued) -- v. 5. Applications of social marketing for sustainable behavior and environmental protection -- v. 6. Social marketing: deepening and expanding the impact.
Bringing together seminal texts from diverse sources, this set - opening with an illuminating introduction from the editor - organises the field of social marketing, highlights its global scope and contributions, and presents its current growth and dynamism.
Specialized.
Description based on print version record.