Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip.
Contributor(s): Armstrong, Gary (Gary M.).
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th ed.Description: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780132390026 (alk. paper).Subject(s): MarketingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .K636 2008 (Browse shelf) | Available | AU0000000007088 |
Total holds: 0
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| HF5415 .J42 2015 Valuable content marketing : how to make quality content your key to success / | HF5415 .K521995 2022 AI strategy for sales and marketing : connecting marketing, sales and customer experience / | HF5415 .K625 2023 Marketing : an introduction / | HF5415 .K636 2008 Principles of marketing / | HF5415 .K636 2010 Principles of marketing / | HF5415 .K636 2021 Principles of marketing / | HF5415 .K683 2017 Marketing 4.0 : moving from traditional to digital / |
Includes bibliographical references (p. R-1 - R-30) and indexes.