Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, University of Louisiana at Monroe, Donald Baack, Pittsburg State University.
By: Clow, Kenneth E.
Contributor(s): Baack, Donald.
Publisher: Boston : Pearson, [2016]Edition: seventh edition.Description: xv, 476 pages : illustrations ; 28 cm.Content type: text ISBN: 9780133866339.Subject(s): Communication in marketing | AdvertisingGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.123 .C58 2016 (Browse shelf) | Available | AU0000000007324 |
Total holds: 0
Includes bibliographical references (pages 438-451) and indexes.