Includes index.

"Credibility-it's elemental to business leadership.You can't lead without it. For successors in familybusinesses, establishing credibility can be their greatestchallenge. Growing up in the shadows of their predecessors'successes makes it difficult for successors in family businesses toestablish themselves and use their gifts to lead.To lead storied family businesses, successors build credibilitythe hard way - just like their parents did: they earn it.However, they may face the more formidable challenge of winningover those loyal to another leader and another way of doingbusiness. They also live with the pressure of leading somethingthat has already been successful. In ground-breaking research,Andrew Keyt interviewed more than 25 successors of family businesslegends, including Massimo Ferragamo (Salvatore Ferragamo), JohnBurke (Trek), Bill Wrigley Jr. (The Wrigley Companies), ChristieHefner (Playboy Enterprises), John Tyson (Tyson Foods) and DickDevos (Amway). The insights and analysis from the study form thebasis for the key insights on how successors overcome the obstaclesto credibility and build on what the legends created"--