The blueprint for strategic advertising : how critical thinking builds successful campaigns / Margo Berman.
By: Berman, Margo [author.].
Publisher: New York : Routledge, 2016Edition: 1 Edition.Description: 207 pages.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780765646576 (hbk); 9780765646583 .Subject(s): Advertising | Critical thinking | Strategic planningGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5823 .B4537 2016 (Browse shelf) | Available | AU0000000007909 |
Introduction -- Development of strategy : structural components -- Audience strategy : architectural perspective -- Creative strategy : structural support webbing -- Conceptual strategy : presentation drawing -- Verbal communication strategy : architectural rendering -- Visual communication strategy : design drawing -- Media strategy: multi-tier application development -- Interactive strategy : user-centered design -- Campaign strategy : architectural model -- Global strategy : architectural blueprint.